Packaging design and artworking for Carlton’s new papercraft model series Build It.
We jumpstarted the series by re-purposing models from our backlist. The new compact format was both more convenient and gifty thanks to savvy packaging and visuals inspired by vintage game and model packaging.
In-house design at Carlton Books
Series styling design, packaging and interior design / artworking
Creative Director: Clare Baggaley; Paper Engineering: Jonathan Lambert